01The Challenge
Arasu Dental Care had strong offline demand through word-of-mouth and referral walk-ins, but online growth was limited.
Key issues we identified:
Reliance on offline camps + Google Ads to generate consistent new patient enquiries
An older website with limited service detail and weak conversion paths
Higher Google Ads spend without clear ROI visibility
Low organic leads, especially from local intent searches
No clean system to organise, track, and follow up leads
02Goals & Metrics
- Improve organic calls and walk-ins through Google Business Profile (GBP) visibility
- Rank the website for high-intent service keywords in Coimbatore
- Reduce CPC and patient acquisition cost from paid campaigns
- Improve website content, structure, and appearance to increase enquiry rate
- Set up lead tracking + workflow (enquiry → follow-up → appointment)
03Our Strategy
We focused on fixing the fundamentals that impact local search + conversions:
- CRO-optimised website rebuild with dedicated service pages
- E-E-A-T content structure (service clusters + doctor/clinic trust signals + patient-friendly explanations)
- Google Business Profile + NAP optimisation to improve Maps visibility and actions (calls, directions, website clicks)
- Strong CTAs + lead hooks across pages to convert local visitors into enquiries
- Leads-to-sales workflow setup using CRM to track lead source and outcome
- Local + cost-relevant page optimisation (service + location intent + FAQs)
04Execution
01Website + CRO
- Planned service architecture (one page per core treatment)
- Added conversion blocks: click-to-call, WhatsApp, appointment CTAs, sticky actions on mobile
- Improved content layout for faster decision-making (treatment overview, benefits, process, FAQs, cost guidance where applicable)
02Local SEO + E-E-A-T Content
- Service content pillars aligned to real search intent (e.g., implants, aligners, fillings, RCT, smile design)
- Added credibility signals: doctor profiles, clinic details, patient trust elements
- Technical cleanup to support crawlability, indexing, and page performance
03Google Business Profile + NAP
- Corrected and standardised business details (NAP consistency)
- Optimised primary/secondary categories, services, description, and photo coverage
- Strengthened GBP content signals to support local ranking improvements
04Tracking + CRM Workflow
- Lead capture standardisation (forms, call actions, WhatsApp tracking approach)
- CRM pipeline configured for: New lead → Contacted → Booked → Visited → Converted/Not converted
- Basic reporting structure to measure channel-wise ROI (organic vs paid vs referral)
05Results
- 4.06K total clicks
- 407K total impressions
- Average position: 10.9
- Average CTR: 1%
- Business Profile interactions increased by 70% (Mar 2026 vs Mar 2025)
- “dental hospital in coimbatore”: 15 → 4
- “invisalign in coimbatore”: 13 → 4
- “orthodontist in coimbatore”: 10 → 4
- “dental implants in coimbatore”: 23 → 7
- “kids dentist in coimbatore”: 23 → 5
- “pediatric dentist in coimbatore”: 16 → 5
- “dentist in coimbatore”: 27 → 13 (improved visibility, still in progress)
- Leads improved by 20%
- Leads-to-sales conversion improved by 15%
06Proof Gallery
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Key takeaway
With the website, local SEO, and tracking system in place, Arasu Dental Care moved from “spend-driven lead generation” to a setup built for:
