SEO Audit · One-time diagnostic · no retainer

When patients can't find you, they book the clinic ranking above you.

A fixed-scope SEO and AI-search audit that finds exactly what's costing you booked appointments, enrolments and enquiries — then hands you a prioritised 3-to-12-month roadmap to fix it. Built for healthcare, education and professional services. Nothing else.

5 → 20
Weekly calls, post-audit
+70%
Google Business actions
Page 2/3 → top 5
Priority keywords
The reframe

A free SEO checker hands you 200 red errors and zero answers.

Most of those errors don't matter. A handful are quietly costing you enquiries every week — and a tool can't tell you which. It can't tell you why your treatment page lost to a weaker competitor, why your Google Business calls dried up after a redesign, or why a parent asking ChatGPT for the best school in your city never hears your name.

That's the difference between a scan and a diagnosis. We find the issues that actually move bookings, tell you what to fix first, why, and what it's worth — in plain language a tool will never give you.

What a tool gives you
Missing alt text
H1 length
Render-blocking JS
Low text ratio
Image dimensions
Trailing slash
Meta length
Inline CSS
Favicon size
Canonical tag
+ 190 more
What we pull out
Treatment page losing to a weaker competitor
Google Business calls dried up after a redesign
Invisible when a parent asks ChatGPT for the best school
These 5 cost you patients.
Who it's for

We go deep in three industries — and turn away the rest.

This audit is for you if you're…
A multi-location clinic or hospital living off ads and referrals, wanting predictable organic enquiries
A school, college or coaching institute whose offline reputation isn’t showing up online or in admissions enquiries
A professional-services firm — legal, accounting, consulting, architecture — invisible for the searches your clients actually use
Anyone whose traffic looks fine but whose bookings don’t, or who dropped after a redesign and never got a straight answer why
It's not for you if you're…

An online store or a software product. We don't audit e-commerce or SaaS.

Not our lane — and you deserve someone who lives in yours. We go deep in three industries so we can solve your exact problem, not guess at it.

What you get

You don't get a 200-page PDF that rots in a drawer. You get a decision tool.

Six concrete artefacts land in your inbox — a written report, a tracked fix-list sheet you can hand to any developer, a roadmap, and a recorded walkthrough call.

1
Current-state report

Where you actually stand across search, local, technical health, content and tracking — benchmarked, not guessed.

2
Prioritised fix list

Every issue ranked by impact × effort. What’s costing you enquiries now, what can wait, what to ignore.

3
Competitor & market-gap analysis

Who’s taking the searches your patients, parents or clients use — and the realistic gaps you can close to win them.

4
AI-search visibility baseline

Whether ChatGPT, Gemini, Perplexity and Google AI Overviews can find and cite you — and where you stand versus the names winning those answers.

5
The 3-to-12-month roadmap

A sequenced plan mapped to our SEARCH method, with owners and timelines. The map from “what’s broken” to “booked.”

6
A live walkthrough

We sit with you and explain it. You’re never left to decode a report alone. Recorded, so your team can replay it.

What we audit

Eight workstreams. All by hand, not a tool export.

Technical & crawl health

Can Google reach and read your pages?

Is crawl budget burning on junk while your booking pages stay invisible? We check indexation, speed, Core Web Vitals, mobile rendering, redirects and schema.

Indexation & crawlability
Site speed & Core Web Vitals
Mobile rendering
Redirects & status codes
Schema markup
On-page & intent match

Is your page the one Google ranks?

When someone searches your treatment, course or service, does your page win — or a competitor’s? We assess titles, structure, internal links and intent fit.

Titles & on-page structure
Search-intent alignment
Internal linking
Cannibalisation checks
Conversion path on the page
Content & topical depth

Do you answer what buyers ask?

Thin pages, cannibalisation, decaying posts, and the questions your buyers ask that your site never answers. What to refresh, merge or build.

Content inventory & quality
Topical gaps vs competitors
Decaying & thin pages
Refresh / merge / build plan
Buyer-question coverage
Local & Google Business Profile

Where your walk-ins and calls come from

The map pack drives your calls and walk-ins. We check profile accuracy, duplicate/suspended listings, categories, reviews and the local signals behind “near me.”

GBP accuracy & categories
Duplicate / suspended listings
NAP consistency
Reviews & local signals
“Near me” visibility
Authority & backlinks

What’s helping — and what’s dragging

What’s helping your authority, what’s dragging it, and where the credible links your competitors have — and you don’t — actually come from.

Backlink profile health
Toxic / risky links
Competitor link gap
Credible link opportunities
Brand authority signals
Analytics & lead tracking

Are enquiries even being counted?

Broken GA4 events, untracked calls and forms, and the attribution gaps that make you cut the channels that are actually working.

GA4 event integrity
Call & form tracking
Attribution gaps
Goal & conversion setup
Reporting you can trust
Competitor & SERP gap

Who’s really taking your searches

The real competitors aren’t always the names you’d list — they’re the pages taking your rankings, snippets and AI citations. Where they win, and which gaps you can realistically close.

True SERP competitors
Ranking & snippet gaps
AI-citation share
Realistic opportunity map
Where to attack first
Technical & crawl health

Can Google reach and read your pages?

Is crawl budget burning on junk while your booking pages stay invisible? We check indexation, speed, Core Web Vitals, mobile rendering, redirects and schema.

Indexation & crawlability
Site speed & Core Web Vitals
Mobile rendering
Redirects & status codes
Schema markup
On-page & intent match

Is your page the one Google ranks?

When someone searches your treatment, course or service, does your page win — or a competitor’s? We assess titles, structure, internal links and intent fit.

Titles & on-page structure
Search-intent alignment
Internal linking
Cannibalisation checks
Conversion path on the page
Content & topical depth

Do you answer what buyers ask?

Thin pages, cannibalisation, decaying posts, and the questions your buyers ask that your site never answers. What to refresh, merge or build.

Content inventory & quality
Topical gaps vs competitors
Decaying & thin pages
Refresh / merge / build plan
Buyer-question coverage
Local & Google Business Profile

Where your walk-ins and calls come from

The map pack drives your calls and walk-ins. We check profile accuracy, duplicate/suspended listings, categories, reviews and the local signals behind “near me.”

GBP accuracy & categories
Duplicate / suspended listings
NAP consistency
Reviews & local signals
“Near me” visibility
Authority & backlinks

What’s helping — and what’s dragging

What’s helping your authority, what’s dragging it, and where the credible links your competitors have — and you don’t — actually come from.

Backlink profile health
Toxic / risky links
Competitor link gap
Credible link opportunities
Brand authority signals
Analytics & lead tracking

Are enquiries even being counted?

Broken GA4 events, untracked calls and forms, and the attribution gaps that make you cut the channels that are actually working.

GA4 event integrity
Call & form tracking
Attribution gaps
Goal & conversion setup
Reporting you can trust
Competitor & SERP gap

Who’s really taking your searches

The real competitors aren’t always the names you’d list — they’re the pages taking your rankings, snippets and AI citations. Where they win, and which gaps you can realistically close.

True SERP competitors
Ranking & snippet gaps
AI-citation share
Realistic opportunity map
Where to attack first
The differentiator · GEO

More of your patients ask ChatGPT before they ask Google.

Parents compare schools in Gemini. Clients vet firms in Perplexity. Google answers half its searches with an AI Overview now. If those engines can't read you, can't trust you, or never mention you, you're invisible exactly where the decision is being made.

So we test it. Can AI engines crawl and understand your site? Are you cited when someone asks for the best in your field and city? Where do you stand against the names winning those answers? You get a baseline and a plan — not a guess.

Most audits still stop at the ten blue links. The searches that matter moved on. We didn't.

We test you across
ChatGPTRead · Trust · Cite
GeminiRead · Trust · Cite
PerplexityRead · Trust · Cite
Google AI OverviewsRead · Trust · Cite
A visibility baseline and a fix plan for each engine — part of every audit, not an add-on.
How it works

From access to answers in 2–3 weeks.

01
Scan call & access

A short call to understand your goals and bookings, plus read-only access to your site, Search Console, analytics and Google Business Profile.

02
Deep diagnostic

We run the eight workstreams by hand — not just a tool export — across search, local, technical, content, authority, tracking, competitors and AI engines.

03
Roadmap build

Findings get prioritised by impact and effort, then sequenced into your 3-to-12-month roadmap with owners and timelines.

04
Live walkthrough

We walk you and your team through it, answer everything, and agree the first moves. Recorded for replay.

The roadmap

A 3-to-12-month arc — most stop at 90 days.

1
0–30 days
Stop the bleeding

The fixes costing you enquiries this week.

Scan → Activate
2
1–3 months
Foundation

Technical health, intent-matched pages, tracking that counts every enquiry.

Scan · Explore · Activate
3
3–6 months
Authority & content

Depth, trust signals, the links and pages that win the searches your buyers use.

Refine · Connect
4
6–12 months
Compounding

AI-search visibility, sustained organic enquiry flow, less dependence on ads.

Heighten

The audit is the map, not the destination. SEO compounds — the work front-loads in the first 90 days, the payoff builds across the year. We'll tell you which is which, and we won't promise a number we can't stand behind.

The difference

An audit vs a free scanner vs a typical agency.

Free SEO scannerTypical agency auditSearch Engineers
What you getA list of 200 errorsA long PDF, by categoryThe 5 issues costing you enquiries, ranked
Measured byTool scoreRankings & trafficBooked appointments, enrolments, enquiries
AI-search checkNoneRarely, if at allA full GEO visibility baseline
Your industryGenericAll industriesHealthcare, education, professional services only
After deliveryYou’re on your ownHanded off, then silenceA live walkthrough + a roadmap you can run or hand to us
Roadmap horizon30–90 days3-to-12 months, mapped to the SEARCH method
Proof

Before the audit, after the fix.

Arasu Dental CareVerified

Audit found priority keywords stuck on page 2/3 and an ad-dependent, untracked funnel.

Top 5
priority keywords
+20%
leads
+15%
lead-to-patient
+70%
Google Business actions
Annai AmbulanceVerified

Audit surfaced duplicate/suspended Google profiles and ad spend leaking to low-intent placements.

5 → 20
weekly calls
−35%
cost per click
+145%
traffic in 3 months
Dayal Eye Centre · GurgaonVerified

NABH-accredited eye hospital. Integrated diagnostic across SEO, local, ads and CRM.

+132%
organic traffic
monthly appointment leads
80%
booked appointments show up
Engagement & pricing

One audit. Fixed scope. No retainer required.

You walk away with the report, the fix list and the roadmap — they're yours. Hand them to your own team, or hire us to execute. Either way, you'll know exactly what's wrong and what it's worth before you spend a rupee on fixing it.

Fixed scope. You know exactly what’s covered before we start — no open-ended hours, no scope creep.
No retainer required. A one-time diagnostic. Walk away with the report, fix list and roadmap — they’re yours.
Run it your way. Hand the roadmap to your own team, or hire us to execute. No lock-in either way.
The standalone audit
Fixed-scope, fixed-price.

Scoped on a short call — sized to your site and the three industries we serve. Move to a retainer and the audit fee credits toward your first month.

FAQ

The audit, answered.

A tool flags errors. It can’t tell you which ones cost you bookings, why a page is losing, or whether AI engines can find you. We diagnose, prioritise by impact, and hand you a plan — in plain language.
A current-state report, a prioritised fix list ranked by impact and effort, a competitor and market-gap analysis, an AI-search visibility baseline, a 3-to-12-month roadmap, and a recorded walkthrough call.
Typically 2–3 weeks from the moment we have access, depending on the size of your site. We’ll confirm the turnaround on the scoping call.
Your call. The roadmap is yours to run with your own team — or you can bring us in to execute it. No obligation either way.
Yes — it’s a core part of the audit, not an add-on. We test whether AI engines can read and cite you and where you stand against the names winning those answers.
That’s one of the clearest reasons to run one. A drop usually traces to a handful of causes — a redesign, a technical change, lost authority, or a competitor move. The audit finds the cause and the path back.
Healthcare, education and professional services. We don’t audit e-commerce or SaaS — focus is how we deliver depth.
Fixed-scope and fixed-price, scoped to your site on a short call. If you later move to a retainer, the audit fee credits toward your first month.
Book your audit

Find out what's costing you enquiries.

Book a short call. We'll tell you what we'd look at, what the audit covers, and whether we're the right fit — honestly, even if the answer is no.

Takes 2 minutes to request · Fixed scope · No retainer required
Sample audit scorecard59 88
Technical health68%
Local & GBP54%
AI-search visibility41%
Tracking & attribution73%
5 priority fixes flagged
ranked by impact × effort
Free 1 hour growth audit

Still exploring? Let's find the leak in your funnel.

Tell us where growth stalls — traffic, leads or conversions — and we'll send back a free, no-fluff audit within 24 hours.

Avg. client growth 194% in 6 months
Traffic+156%
Leads+94%
Sales+48%

Founder-led team

Get your free audit

Where should we start?

No obligation. Real specialists, honest answers.

Audit within 24 hours. Your details stay private — no spam, ever.