Dayal Eye Centre needed consistent, high-quality patient enquiries across key services—especially LASIK and Cataract—while improving how leads were captured, tracked, and converted into booked consultations.
The larger issue wasn’t just lead volume. It was building a system that ties together:
We aligned success around lead volume, local intent capture, and funnel improvement.
- Increase organic and local discovery for “eye hospital/clinic/specialist in Gurgaon” type searches
- Grow Google Business actions (calls + website clicks)
- Scale paid campaigns while keeping lead quality in check
- Build a structured follow-up workflow inside CRM to improve consultation bookings
- Create marketing automation across sales channels and whatsapp automation.
Success metrics used in this case study
- 132% increase in organic traffic
- 3X growth in monthly appointment leads
- 20% improvement in first response rate
- 80% appointment booked → patient visit rate
We built an integrated growth system designed for healthcare conversions (call-heavy, local intent, quick decisions).
- Local SEO + GEO optimization Improve Maps + Local Pack discovery and strengthen location signals for Gurgaon.
- SEO content + internal linking to move traffic into service pages Strengthen crawl flow from informational content to priority treatment pages to increase commercial sessions and enquiry actions. Create more decision oriented page eg: Cost, specialist, insurances and etc to have unique and expertise content to improve the organic visibility and visible in AI More and Overview
- Performance marketing that prioritizes high-value procedures Run Google Ads and Meta campaigns with dedicated focus on LASIK and Cataract, supported by landing page + creative alignment.
- Google Business growth system Improve profile activity and engagement signals using posting + optimization, driving more calls and profile actions.
- Lead-to-sales workflow (Zoho CRM + automation) Centralize leads from forms, calls, WhatsApp, and Meta into one system—then improve response speed and follow-up consistency.
Resources
- From Traffic to Sales Flow - https://miro.com/app/board/uXjVG8FDmC0=/?share_link_id=227552976655
- Meta Ads FLow - https://miro.com/app/board/uXjVG53Jc3o=/?share_link_id=195873554411
- Standardized NAP/citations and reinforced Gurgaon location signals
- Improved schema coverage and local relevance foundations
- Organic traffic grew by 132%
- Monthly appointment leads increased by 3X
- Google Business engagement improved month-on-month (calls and profile actions increased through the period)
- Lead quality tracking was put in place (capturing stages like qualified leads, visits, surgery advised/done)
Where target keywords sat before we started versus where they rank now.
| Keyword | Old position | Improved position |
|---|---|---|
| LASIK surgery in Gurgaon | #38 | #2 36 |
| cataract surgery Gurgaon | #44 | #3 41 |
| best eye hospital Gurgaon | #29 | #2 27 |
| eye specialist near me Gurgaon | #51 | #4 47 |
| LASIK cost Gurgaon | #62 | #5 57 |
The metrics that moved the business, before and after, with the net change.
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic / month | 4,200 | 9,744 | 132 % |
| Monthly appointment leads | 40 | 120 | 200 % |
| Cost per lead | ₹680 | ₹410 | 40 % |
| First-response rate | 66% | 86% | 30 % |
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Very committed, prompt , quick in updating to the ever changing digital platform . Very Valuable suggestions to always keep the digital presence relevant to our patients
Dayal Eye Centre built a repeatable growth system that improved organic reach and appointment lead volume while strengthening the clinic’s ability to respond, follow up, and convert enquiries into consultations — without relying on one single channel.
