Local SEO + Google AdsFoot Reflexology & WellnessCoimbatore, Tamil Nadu
Foot Treat Case Study: 5X Organic Leads + 4X ROAS With Local SEO & Google Ads
Foot Treat is Coimbatore's premier foot reflexology center offering professional foot massage and reflexology services for relaxation, stress relief, and overall well-being.
PerformanceTrafficLeadsConversions
5X
leads from organic
▲ measured & source-tracked
4X
ROAS from Google Ads
Live
Dashboard-tracked
5X
leads from organic
4X
ROAS from Google Ads
3X
ROAS from Facebook campaigns
300+
Google Business reviews generated through loyalty
01The Challenge
Foot Treat was entering a new market with limited marketing budget and a basic website that wasn’t built to convert. The business had no organic calls early on and needed a predictable way to generate enquiries and walk-ins.
02Goals & Metrics
We aligned the project around clear outcomes:
Improve local search visibility (Google + Maps)
Build an engaging, conversion-focused website
Generate leads quickly through paid channels while SEO gained traction
Increase brand searches and Google Business engagement
Primary success metrics included:
Top-3 rankings for target keywords
5X leads from organic search
₹23 cost per lead via social media
78% position improvement across targeted keywords
03Our Strategy
We used a combined approach so the business could start generating enquiries immediately, while building long-term local search demand.
Website re-creation for conversion
Local SEO foundation (Google Business + citations + content)
Performance marketing (Google Search Ads + Social Ads)
Loyalty/offers to drive repeat visits and reviews
04Execution
01Website redesign (conversion-first)
Restructured the site for simpler navigation and clearer service flow
Improved mobile responsiveness
Added testimonials, offers, and a clearer pricing structure to support decision-making
02Local SEO implementation
Local SEO setup with Google Business optimization
Citation listings for local consistency
Blog/content assets to support discovery and relevance
03Paid campaigns to generate demand fast
Google Search Ads for high-intent queries ( broad match with proper negative keywords strategy )
Social media ads to expand reach and drive cost-efficient enquiries (₹23 CPL reported)
04Loyalty + offers to increase repeats and reviews
Tested and rolled out loyalty/offer programs to improve return users and Google Business reviews
05Results
Improved in-centre footfall from the start; 50% conversion from digital marketing leads reported
5X leads from organic
“foot massage coimbatore” — Position 1
“foot reflexology” — Position 2 ( Position - 1 is Justdial )
“reflexology treatment in coimbatore” — Position 2
“foot reflexology treatment in coimbatore” — Position 2
4X ROAS from Google Ads
3X ROAS from Facebook campaigns
Brand search increased through campaigns
300+ Google Business reviews generated through loyalty offers
100+ return users per month.
06Proof Gallery
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Choosing Search Engineers for our digital marketing was the best decision we made. Their tailored strategies, attention to detail, and continuous optimization have led to a substantial increase in website traffic and conversions.
SK
Senthil Kumaravel
Foot Treat
Key takeaway
Foot Treat moved from “new to market” to consistent local demand with a full-stack setup: a conversion-ready website, stronger Google Business presence, measurable ROAS from ads, and improved rankings for high-intent local keywords.
How we work
Your growth in 3 steps
The same path that takes local brands from invisible to booked-out.
1
Book a free strategy call
30 minutes. We assess your visibility and tell you honestly if we can help.
2
Get your custom roadmap
A clear 90-day plan — what is broken, what it costs, what we fix first.
3
We execute, you grow
Live dashboards and source-tracked leads from day one.