Local SEO + Google AdsEmergency & HealthcareCoimbatore, Tamil Nadu
Annai Ambulance: Local SEO + Google Ads Case Study
Annai Ambulance is an ambulance and funeral support service provider in Coimbatore, serving the city for over 25 years. Their services include basic ambulance services, advanced ambulance services, ICU ambulance services, freezer box services (basic to VIP), dead body transfer, coffin box services, and funeral support across India.
PerformanceTrafficLeadsConversions
50%
increase in organic traffic
▲ measured & source-tracked
35%
reduction in CPC
Live
Dashboard-tracked
50%
increase in organic traffic
35%
reduction in CPC
145%
traffic increase in 3 months
01The Challenge
Annai Ambulance was lagging in local search visibility and leads from Google, even though they had a wide range of ambulance and funeral support services in Coimbatore. People searching for urgent services were not finding them consistently, and the online setup was not built to turn searches into calls.
02Key gaps we identified:
High competition from established ambulance providers in the local market.
High Competition with Hospital Based Ambulance Services.
A single-page website with limited information, weak navigation, and a poor mobile experience.
Services were not clearly explained, which reduced trust and enquiries.
Multiple Google Business profiles with missing details, causing confusion and leading to suspension issues due to duplicate listings.
Google Ads were running on Smart campaigns, and a large share of traffic was coming from YouTube placements instead of high-intent Google search users.
03Goals & Metrics
Primary goals
Increase inbound leads (calls and enquiries) from search
Improve paid performance (better lead quality and lower CPC)
Grow organic leads and local visibility
Improve Google Business Profile visibility and accuracy
Success metrics used
Weekly phone calls
Organic traffic growth ( Commercial and Non Branded Traffic )
CPC reduction
Google Business visibility improvements
Keyword ranking improvements for service-led queries
04Our Strategy
We built a full-funnel local acquisition plan focused on high-intent searchers—people actively looking for ambulance, freezer box, and related services in Coimbatore.
Revamping website with EEAT and CRO for better understanding and flow
Local SEO for service + location queries
Google Business Profile cleanup and ongoing optimisation
Google Ads restructure to prioritise search intent and improve cost efficiency.
05Execution
01Website redesign (conversion-led)
Rebuilt the site with clear navigation, engaging content and with real images.
Added service structure, pricing clarity, testimonials, and offers to support decision-making and improve enquiries.
02Local SEO implementation
Keyword research focused on emergency and service-specific intent
Detailed Individual services with unique sections, eg: Cost, process and others.
03Google Business Profile fixes + optimisation
Resolved Duplicated and Suspended accounts.
Ongoing updates through posts, photos, and review activity to strengthen local presence
04Google Ads improvements
Moved away from Smart-only approach and implemented more controlled campaign setups
Built dedicated campaigns by individual services to improve relevance and lead quality
Used strong real assets and DKI ad copies helps better relevancy and improved CTR.
06Results
50% increase in organic traffic
35% reduction in CPC
145% traffic increase in 3 months ( Includes Organic and Paid )
50% improvement in direct traffic
Phone calls increased from ~5/week to ~20/week (driven by Google Business + SEO)
Organic users increased from ~10/month to ~100/month
Good Page views and interactions in service pages as well
Keyword improvements (selected)
ambulance service coimbatore — 2
Private ambulance service — 3
ambulance number — 7
dead body freezer box on rent near me — 2
private ambulance service coimbatore — 4
Hearse Van in Coimbatore — 3
freezer box rental coimbatore — 2
vip freezer box coimbatore — 2
07Keyword ranking gains
Where target keywords sat before we started versus where they rank now.
Keyword
Old position
Improved position
ambulance service Coimbatore
#29
#524
emergency ambulance near me Coimbatore
#41
#338
24/7 ambulance Coimbatore
#35
#233
private ambulance Coimbatore
#52
#448
patient transport Coimbatore
#47
#641
08Business outcome comparison
The metrics that moved the business, before and after, with the net change.
Metric
Before
After
Change
Organic traffic / month
3,100
8,450
173 %
Monthly booking calls
55
190
245 %
Cost per booking
₹520
₹300
42 %
Avg. dispatch time
18 min
9 min
50 %
09Proof Gallery
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Key takeaway
Most people search on Google when they need an ambulance. By fixing their Google listing, improving their website visibility, and running better ads, Annai Ambulance got more genuine calls at a lower cost. They were also able to show up at the top, even though competitors were spending 2x to 3x more for visibility.
How we work
Your growth in 3 steps
The same path that takes local brands from invisible to booked-out.
1
Book a free strategy call
30 minutes. We assess your visibility and tell you honestly if we can help.
2
Get your custom roadmap
A clear 90-day plan — what is broken, what it costs, what we fix first.
3
We execute, you grow
Live dashboards and source-tracked leads from day one.