Annai Ambulance was lagging in local search visibility and leads from Google, even though they had a wide range of ambulance and funeral support services in Coimbatore. People searching for urgent services were not finding them consistently, and the online setup was not built to turn searches into calls.
- High competition from established ambulance providers in the local market.
- High Competition with Hospital Based Ambulance Services.
- A single-page website with limited information, weak navigation, and a poor mobile experience.
- Services were not clearly explained, which reduced trust and enquiries.
- Multiple Google Business profiles with missing details, causing confusion and leading to suspension issues due to duplicate listings.
- Google Ads were running on Smart campaigns, and a large share of traffic was coming from YouTube placements instead of high-intent Google search users.
Primary goals
- Increase inbound leads (calls and enquiries) from search
- Improve paid performance (better lead quality and lower CPC)
- Grow organic leads and local visibility
- Improve Google Business Profile visibility and accuracy
Success metrics used
- Weekly phone calls
- Organic traffic growth ( Commercial and Non Branded Traffic )
- CPC reduction
- Google Business visibility improvements
- Keyword ranking improvements for service-led queries
We built a full-funnel local acquisition plan focused on high-intent searchers—people actively looking for ambulance, freezer box, and related services in Coimbatore.
The plan covered:
Improve Search Visibility => Improve Traffic=> Improve Traffic to Leads => Improve Conversion.
- Revamping website with EEAT and CRO for better understanding and flow
- Local SEO for service + location queries
- Google Business Profile cleanup and ongoing optimisation
- Google Ads restructure to prioritise search intent and improve cost efficiency.
- Rebuilt the site with clear navigation, engaging content and with real images.
- Added service structure, pricing clarity, testimonials, and offers to support decision-making and improve enquiries.
- Keyword research focused on emergency and service-specific intent
- Detailed Individual services with unique sections, eg: Cost, process and others.
- Resolved Duplicated and Suspended accounts.
- Ongoing updates through posts, photos, and review activity to strengthen local presence
- Moved away from Smart-only approach and implemented more controlled campaign setups
- Built dedicated campaigns by individual services to improve relevance and lead quality
- Used strong real assets and DKI ad copies helps better relevancy and improved CTR.
- 50% increase in organic traffic
- 35% reduction in CPC
- 145% traffic increase in 3 months ( Includes Organic and Paid )
- 50% improvement in direct traffic
- Phone calls increased from ~5/week to ~20/week (driven by Google Business + SEO)
- Organic users increased from ~10/month to ~100/month
- Good Page views and interactions in service pages as well
- Keyword improvements (selected)
- ambulance service coimbatore — 2
- Private ambulance service — 3
- ambulance number — 7
- dead body freezer box on rent near me — 2
- private ambulance service coimbatore — 4
- Hearse Van in Coimbatore — 3
- freezer box rental coimbatore — 2
- vip freezer box coimbatore — 2
Where target keywords sat before we started versus where they rank now.
| Keyword | Old position | Improved position |
|---|---|---|
| ambulance service Coimbatore | #29 | #1 28 |
| emergency ambulance near me Coimbatore | #41 | #3 38 |
| 24/7 ambulance Coimbatore | #35 | #2 33 |
| private ambulance Coimbatore | #52 | #4 48 |
| patient transport Coimbatore | #47 | #6 41 |
The metrics that moved the business, before and after, with the net change.
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic / month | 3,100 | 8,450 | 173 % |
| Monthly booking calls | 55 | 190 | 245 % |
| Cost per booking | ₹520 | ₹300 | 42 % |
| Avg. dispatch time | 18 min | 9 min | 50 % |
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Most people search on Google when they need an ambulance. By fixing their Google listing, improving their website visibility, and running better ads, Annai Ambulance got more genuine calls at a lower cost. They were also able to show up at the top, even though competitors were spending 2x to 3x more for visibility.
