More Surgeries and Clinic Visit with Steady Leads Flow and Search Visibility

Dayal Eye Centre needed consistent, high-quality patient enquiries across key services—especially LASIK and Cataract—while improving how leads were captured, tracked, and converted into booked consultations.

The larger issue wasn’t just lead volume. It was building a system that ties together:

We aligned success around lead volume, local intent capture, and funnel improvement.

• Increase organic and local discovery for “eye hospital/clinic/specialist in Gurgaon” type searches
• Grow Google Business actions (calls + website clicks)
• Scale paid campaigns while keeping lead quality in check
• Build a structured follow-up workflow inside CRM to improve consultation bookings
• Create marketing automation across sales channels and whatsapp automation.

Success metrics used in this case study

• 132% increase in organic traffic
• 3X growth in monthly appointment leads
• 20% improvement in first response rate
• 80% appointment booked → patient visit rate

We built an integrated growth system designed for healthcare conversions (call-heavy, local intent, quick decisions).

• Local SEO + GEO optimization Improve Maps + Local Pack discovery and strengthen location signals for Gurgaon.
• SEO content + internal linking to move traffic into service pages Strengthen crawl flow from informational content to priority treatment pages to increase commercial sessions and enquiry actions. Create more decision oriented page eg: Cost, specialist, insurances and etc to have unique and expertise content to improve the organic visibility and visible in AI More and Overview
• Performance marketing that prioritizes high-value procedures Run Google Ads and Meta campaigns with dedicated focus on LASIK and Cataract, supported by landing page + creative alignment.
• Google Business growth system Improve profile activity and engagement signals using posting + optimization, driving more calls and profile actions.
• Lead-to-sales workflow (Zoho CRM + automation) Centralize leads from forms, calls, WhatsApp, and Meta into one system—then improve response speed and follow-up consistency.

Resources

• From Traffic to Sales Flow - https://miro.com/app/board/uXjVG8FDmC0=/?share_link_id=227552976655
• Meta Ads FLow - https://miro.com/app/board/uXjVG53Jc3o=/?share_link_id=195873554411

Where target keywords sat before we started versus where they rank now.

The metrics that moved the business, before and after, with the net change.

A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.