Mavuri had strong product depth and brand story, but needed stronger online growth from search. The goal was to improve discoverability for high-intent saree queries and convert that traffic into sales, without relying only on brand-driven demand.
- Grow qualified organic visibility for category-level saree searches (weave/fabric-based intent)
- Improve onsite conversion flow to turn browsing into purchases
- Drive measurable lift in ecommerce sales performance
Primary success metric (published)
- Online sales increased by 30% within six months.
We focused on two levers that matter most for ecommerce search growth:
We optimized the Google Merchant Center account and product feed to improve free product listings (organic Shopping) and Visual Match visibility. This helped Mavuri show up more consistently for product-led searches where shoppers compare designs, weaves, and colors visually—before they click.
- Search-first category architecture Align collections (weaves, fabrics, occasions) with how people search and shop.
- On-page SEO for revenue pages Strengthen collection and product page relevance so Google can rank the right pages for the right queries.
- Conversion support for organic traffic Reduce friction for shoppers—clear category pathways, trust signals, and improved product discovery.
- Google Shopping Optimization (Merchant Center + feed quality)
- We enriched category pages with on-page elements and relevant supporting content, so Google had stronger signals for ranking these pages on non-branded queries.
- We audited the site to identify and rectify technical issues, then implemented priority fixes to stabilize crawl and indexing.
- Online sales increased by 30% within six months
- 54% growth in monthly traffic
- 118% growth in monthly revenue
- Product conversion increased by 60%
- 100+ keywords in featured snippets
- 140K+ impressions/month
- Google Ads spend reduced
- Blog pages started ranking
- Direct and Image ShoppingTraffic Increased
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Mavuri moved from mostly brand-driven organic visibility to stronger non-branded reach—supporting both ecommerce growth and offline buying journeys (customers researching collections before visiting a store).
