01The Challenge
LeanWisdom needed consistent growth in online course enrollments while controlling paid acquisition costs.
The key challenge was scaling demand through search without letting CPC and ad spend rise as competition increased for high-intent training queries.
02Goals & Metrics
- Increase course enrollments from search (organic + paid)
- Reduce CPC and improve efficiency of Google Ads spend
- Improve overall visibility for training-related keywords
Success metrics
- Online course enrollments increased by 60% within six months
- Google Ads spend reduced through lower CPC
03Our Strategy
- Search demand capture (SEO + high-intent keyword mapping) Identify the training queries most likely to convert and align landing pages to intent.
- Google Ads efficiency improvements Reduce wasted spend by tightening targeting and improving relevance—so CPC drops without sacrificing enrollment volume.
- Landing page alignment for conversion Improve message match between ads/queries and the page experience (course content, trust signals, and clear CTAs).
04Execution
- Built a keyword and page plan aligned to LeanWisdom’s core training categories (SAFe / Agile & Scrum, etc.).
- Optimized Google Ads targeting and campaign structure to reduce CPC and improve cost efficiency.
- Improved landing page relevance for high-intent searches to increase enrollment conversion.
- Improve EEAT through relevant informational assets and expertise content.
05Results
- 30% increase in online course enrollments in six months
- Reduced Google Ads spend driven by lower CPC
06Proof Gallery
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Key takeaway
LeanWisdom achieved measurable enrollment growth while improving paid efficiency—creating a search-led acquisition system that supports scaling without increasing ad dependency at the same rate.
