Foot Treat was entering a new market with limited marketing budget and a basic website that wasn’t built to convert. The business had no organic calls early on and needed a predictable way to generate enquiries and walk-ins.
We aligned the project around clear outcomes:
- Improve local search visibility (Google + Maps)
- Build an engaging, conversion-focused website
- Generate leads quickly through paid channels while SEO gained traction
- Increase brand searches and Google Business engagement
Primary success metrics included:
- Top-3 rankings for target keywords
- 5X leads from organic search
- ₹23 cost per lead via social media
- 78% position improvement across targeted keywords
We used a combined approach so the business could start generating enquiries immediately, while building long-term local search demand.
- Website re-creation for conversion
- Local SEO foundation (Google Business + citations + content)
- Performance marketing (Google Search Ads + Social Ads)
- Loyalty/offers to drive repeat visits and reviews
- Restructured the site for simpler navigation and clearer service flow
- Improved mobile responsiveness
- Added testimonials, offers, and a clearer pricing structure to support decision-making
- Local SEO setup with Google Business optimization
- Citation listings for local consistency
- Blog/content assets to support discovery and relevance
- Google Search Ads for high-intent queries ( broad match with proper negative keywords strategy )
- Social media ads to expand reach and drive cost-efficient enquiries (₹23 CPL reported)
- Tested and rolled out loyalty/offer programs to improve return users and Google Business reviews
- Improved in-centre footfall from the start; 50% conversion from digital marketing leads reported
- 5X leads from organic
- “foot massage coimbatore” — Position 1
- “foot reflexology” — Position 2 ( Position - 1 is Justdial )
- “reflexology treatment in coimbatore” — Position 2
- “foot reflexology treatment in coimbatore” — Position 2
- 4X ROAS from Google Ads
- 3X ROAS from Facebook campaigns
- Brand search increased through campaigns
- 300+ Google Business reviews generated through loyalty offers
- 100+ return users per month.
A selection of proof points from the engagement: reports, rankings and lead tracking shared with the client.
Choosing Search Engineers for our digital marketing was the best decision we made. Their tailored strategies, attention to detail, and continuous optimization have led to a substantial increase in website traffic and conversions.
Foot Treat moved from “new to market” to consistent local demand with a full-stack setup: a conversion-ready website, stronger Google Business presence, measurable ROAS from ads, and improved rankings for high-intent local keywords.
