Four playbooks bound into one book — Planning, Content, Design, Development. Every step runs through Claude: the discovery audits, the research reports, the content documents, the designs and the code all come from copy-paste prompts printed inside these pages. Follow it end to end and anyone — with no prior context — can take a client from first conversation to a live, ranking, revenue-generating website. It's the exact system that built searchengineers.in.
4 playbooks. 95 pages. One pipeline, run entirely through Claude. Each part is a complete, standalone playbook with its own contents, prompt library and glossary. Read front to back to learn the whole production line, or jump straight to the part your role owns. Each part ends with a formal handoff the next part opens.
From first client conversation to a Foundation Pack: discovery questionnaire, the Brand Content Hub, the voice and compliance rulebook, the Keyword Hub, URL architecture — and for existing sites, the full inventory, redirect map and migration plan. Ends with eleven deliverables and the rules that never bend.
From a keyword on a spreadsheet to a published, compliant, SEO-ready page: topic selection, the mandatory cannibalization check, the three-phase research → outline → writing process, and the fourteen-point pre-publish QA gate. Two rules keep it honest: research never evaporates, and no two pages fight for the same search.
From approved content doc to frozen, build-ready frames: the design system, the component library, page anatomy, responsive rules — and a full section on designing with Claude: feeding it Figma, GitHub and screenshots, iterating in conversation, and verifying the build. The handoff a developer can build from without a single question.
From frozen designs to a live, fast, secure, editable WordPress site: the one question that decides everything ("who edits this after launch?"), the five build paths, design-to-code processing, schema and performance baselines, security hardening, and the launch-and-monitoring routine.
Preatheep founded Search Engineers after years of watching brands across healthcare, education and professional services overpay for SEO that never moved a real number. He leads strategy on every engagement, tying each channel back to bookings, enrolments and revenue.
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