AI assistants now answer millions of the questions your patients, students and clients used to type into Google. Most of those answers cite somebody. This playbook is how you become the somebody — on the pages that book appointments, enrolments and enquiries, not the ones that collect traffic.
16 topics. Two parts. Part One covers the foundations — what LLM SEO is, the three AI surfaces, how an answer gets assembled, and a before/after worked example. Part Two is the field guide: citable pages, the entity layer, schema, technical access, freshness, the mistakes that cost citations, measurement and the audit.
Optimising to be the answer, not just a result. GEO, AEO, AI SEO — four names, one discipline, never sold standalone.
Three surfaces wearing one name: AI-assisted Google, standalone assistants, and model memory. Each selects differently.
One question becomes many — the five-stage pipeline every page must survive to be cited.
A citation is your page getting picked. A mention is your reputation getting repeated. Earned differently, converted differently.
Five figures that define the terrain — including the 12% overlap between ChatGPT's citations and Google's first page.
One treatment page, same medical accuracy — only the retrievability changed.
Visibility without the click — and why bookings, not sessions, are the scoreboard.
Format for the chunk, not the page. The six rules and the answer-block pattern, worked.
~85% of AI brand mentions come from third-party pages. Directories, reviews, coverage — the mentionability game.
The six types worth shipping, and the markup that's a machine-readable confession.
Bots, raw HTML, rendering — you can't be cited by a machine you've locked out.
Pages stale 3+ months are 3× more likely to lose citations. The quarterly cadence that stops the decay.
Buried answers, hedge-writing, blocked bots, AI-bait, anonymous expertise — eight failures, each with its fix.
GA4 AI referrers, bot logs, monthly visibility checks — anchored to one KPI: booked outcomes.
Nine checks across your money pages. Most take minutes; together they surface everything in this guide.
Query fan-out, the lift, RAG, share of answer — the terms in plain English.
Preatheep founded Search Engineers after years of watching brands across healthcare, education and professional services overpay for SEO that never moved a real number. He leads strategy on every engagement, tying each channel back to bookings, enrolments and revenue.
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