Leanwisdom
Industry: Coaching
LeanWisdom is a well-recognized Agile and Scrum solution provider which brings real-world experiences to the table. Including all the learning and knowledge with never-ending experiential workshops & training.
Client wants to boost the volume of online course enrollments. They also want to improve website usability for a seamless course registration process and educate the market about the benefits of Agile and Scrum training and they want to establish LeanWisdom as a trusted name in the Agile and Scrum training industry.
50%
Impressions on Google
4X
Conversion From Leads
5X
Total Organic Visit includes Blog Traffic
82%
Position Improvement in Targeted Keywords
Business challenges
- Struggling with high advertising costs and low conversion rates.
- Limited organic traffic affecting overall site engagement and conversion.
- Inadequate content marketing strategy with no significant blogs or informational assets.
- Low user engagement as evidenced by minimal time spent on the website.
- Insufficient keyword optimization and poor backlink profile contributing to lower rankings.
Helped With:
- Search Engine Optimization, Content Creatiion
The Solution
We started with Complete site audit of the site and list out the priority things to complete in first 3 months.
In order to build a steady organic engine for Leanwisdom, we focused on researching relevant topics and building quality content. We specifically focused on the Authority, Relevance and Experience ( EAT) besides identifying the primary keywords and created supporting articles for commercial pages.
- Struggling with high advertising costs and low conversion rates.
- Limited organic traffic affecting overall site engagement and conversion.
- Inadequate content marketing strategy with no significant blogs or informational assets.
- Low user engagement as evidenced by minimal time spent on the website.
- Insufficient keyword optimization and poor backlink profile contributing to lower rankings.
Result
Strength in Numbers
Increased Enrollments:
- Online course enrollments increased by 60% within six months, exceeding the initial target.
Improved Website Metrics:
- Excess fees reduced.
- 118% growth in monthly revenue
- 40 keywords in feature snippet
- 54% Growth in monthly traffic.
Enhanced Brand Awareness:
- Google ads spent had reduced
- Blog conversion increased 60%
- Blog page started ranking
- Direct traffic increased
Organic Traffic Increased
brand Traffic Increased
Increase new users from organic traffic
ENGINEERING YOUR Business SUCCESS
We’ve come a long way from where we started. Our goals and ideals have always stayed the same and guided us through it.