Dayal Eye centre

Industry: Healthcare

Dayal Eye Centre is a premier NABH-accredited eye hospital located in Gurgaon, Haryana. Founded by Dr. Sanjeev Bisla, the centre has earned a reputation for delivering high-quality ophthalmic care, combining advanced technology with compassionate service.

dayal eye centre case study

132%

Increase in Organic Traffic

3X

Growth in Monthly Appointment Leads

22%

Bounce Rate Improved

87%

Google Business Profile Engagement Increased

Business challenges

  • More direct and brand traffic, less organic traffic
  • No proper website architecture to track leads and traffic
  • Less organic visibility around their target area
  • Limited digital marketing strategies were in place to attract and retain customers.
  • The initial website design was not user-friendly, resulting in high bounce rates and low conversion rates.
Helped With:
  • Search Engine Optimization, Web Development

Objectives

  • Increase organic traffic through improved SEO practices
  • Enhance local visibility for high-intent keywords related to eye care services in Gurgaon
  • Restructure the website to enable accurate tracking of leads and user behavior
  • Improve keyword rankings for commercial and service-based queries like “Cataract Surgery Gurgaon”
  • Boost appointment inquiries through organic and location-based search

The Solution

SEO Audit & Fixes: Conducted a complete on-page and technical SEO audit to identify content gaps, crawl errors, and indexation issues

Website Restructure: Revamped the website architecture to enable better navigation, user experience, and lead tracking through conversion-focused pages.

Local SEO Optimization: Optimized Google Business Profile, added location-based keywords, and built citations to improve visibility in Gurgaon searches.

Content Strategy: Created service-specific landing pages (e.g., Cataract Surgery, LASIK, Retina Care) with keyword-rich, patient-friendly content.

Performance Tracking: Set up Google Analytics, Clarity and Search Console to monitor user behavior, track conversions, and refine ongoing strategy.

Schema & Speed Improvements: Implemented structured data for services and reviews, and optimized site speed for better mobile and desktop performance.

Result

  • 132% Increase in Organic Traffic within 4 months of implementation
  • 20% Querries we are ranking in Google AI Overview
  • Top 3 Rankings Achieved for high-intent keywords like “Cataract Surgery in Gurgaon” and “Best Eye Hospital in Gurgaon”
  • 3X Growth in Monthly Appointment Leads from organic and local search
  • Google Business Profile Engagement Increased by 87%, with more direction requests and phone calls
  • Bounce Rate Improved by 22% due to User friendly site structure and content relevance
  • Improved Keyword Coverage for over 40+ service-related terms across Gurgaon and Haryana regions

Before

URL: https://web.archive.org/web/20240908184642/http://dayaleyecentre.in/

Dayal Eye Centre Old Website

After

URL: https://dayaleyecentre.in/

Conclusion

 

Search Engineers helped Dayal Eye Centre transform their online presence by shifting focus from brand-heavy traffic to organic growth. With strategic SEO, website restructuring, and local optimization, we significantly improved visibility, user engagement, and lead generation—positioning Dayal Eye Centre as a top choice for eye care services in Gurgaon.