PPC

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time someone clicks on their ad. It is a way to buy targeted traffic rather than earning it organically through SEO. Google Ads is the most popular PPC platform, but it is also used on Facebook Ads, LinkedIn Ads, Bing Ads, and more.

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What Is Pay Per Click (PPC)?

Key Takeaways What is PPC Pay-Per-Click (PPC) is an online advertising model that allows businesses to bid on keywords to have their ads shown on search engine results pages and...