Performance marketing is a data-driven digital marketing strategy where advertisers pay only for specific actions, such as clicks, leads, or sales, rather than just impressions or ad placements. It focuses on measurable results and ROI (Return on Investment).
Unlike traditional marketing, where businesses pay upfront without guaranteed outcomes, performance marketing ensures that every rupee/dollar spent delivers a measurable result.
Once you understand performance marketing, you’ll recognize the obvious connection between your marketing activities and your marketing-generated, measurable results. It’s targeted on the results, instead of just the impressions, making...
