ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
what you get
What is included in Web Analytics services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our Web Analytics services so effective?
Customized analytics
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Continuous data monitoring
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Actionable recommendations
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Tools We Specialised With
Google Analytics
As a leading SEO company, we have served 30+ clients and helped them generate upto 10X improvements in revenue. Our portfolio brims with clients from different industries ranging from healthcare to real estate.
Google Search Console
Every business is unique and so are its goals, opportunities, and challenges. Our team works with you to understand your goals and market and design bespoke solutions to cater to your specific objectives.
Google Tag Manager
SEO-driven web traffic data can serve as references for creating a look-alike audience for your paid ads. Target high-quality leads through remarketing campaigns and enhance conversion rates.
Microsoft Clarity
We are technically proficient, well-knowledge, and stand at the forefront of search engine algorithms and best practices to help maximize your search potential.
Our Web Analytics Process
Maximize Your Search Potential With Our Innovative Approach
Onboard
Our SEO experts conduct extensive research on the current trends in your industry and the demographics and preferences of your target audience. This sets the context for the SEO process and defines the goals.
On-Page Analysis
Conduct an in-depth analysis, evaluation, and auditing of the relevant elements on your website using various tools. Review the title tags, meta descriptions, URL structure, content quality, page speed, headings, etc. to understand the strengths and weaknesses of your current website.
Create Dashboard
A foundational step of the SEO process, keyword research helps identify relevant search terms that your target audience uses while searching for a product/service. Get rid of the guesswork and understand how many users are searching for a specific term and how difficult it is to rank for it.
Review
Our SEO experts help identify businesses and websites that are targeting the same target audience and keywords. Analyzing their strength and weaknesses helps unlock new keyword and link-building opportunities. Outperform the competition by making informed decisions and corrective strategies.
Refine
Based on the audit report of the current website, we prepare a wireframe of the fresh site architecture covering all the existing page URLs. Update the website’s XML map and robots.txt file to reflect the new structure. Migrate relevant content and reorganize as per the updated structure.
Actionable Report
Our SEO professionals organize the keywords based on the search intent and cluster them into topics. We assign keyword clusters to each page based on the relevance and user intent and build a keyword map. We then add relevant secondary and tertiary keywords for each page to optimize the page accordingly.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.