{"id":147,"count":1,"description":"Performance marketing is a data-driven digital marketing strategy where advertisers pay only for specific actions, such as clicks, leads, or sales, rather than just impressions or ad placements. It focuses on measurable results and ROI (Return on Investment).\r\n\r\nUnlike traditional marketing, where businesses pay upfront without guaranteed outcomes, performance marketing ensures that every rupee\/dollar spent delivers a measurable result.","link":"https:\/\/searchengineers.in\/blog\/category\/performance-marketing\/","name":"Performance Marketing","slug":"performance-marketing","taxonomy":"category","parent":0,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/searchengineers.in\/blog\/wp-json\/wp\/v2\/categories\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchengineers.in\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/searchengineers.in\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/searchengineers.in\/blog\/wp-json\/wp\/v2\/posts?categories=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}